McKinsey & Company

visual design / ui+ux / art direction / social media design / editorial art / copywriting

Co-led the art direction and development of innovative digital brand experiences, editorial art, and presentation design for McKinsey Global Publishing, tackling complex challenges across publication design, information architecture, and social media campaigns. Leveraged industry-leading AI technology to optimize design iterations, refine copy processes, and drive productivity. Acted as a cross-functional design manager and liaison, bridging gaps and ensuring seamless collaboration. The McKinsey publishing team earned an EPPY award in 2023 for 'Best Business/Finance Website' (1 million or more unique visitors).