American Medical Association

brand design strategy / ui+ux / data-viz / social media design / copywriting / illustration

Designed and illustrated digital brand experiences, activist-based information campaigns, organic and paid social media, and marketing strategy efforts.

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#FIX PRIOR AUTH

Prior authorization hurts patients, physicians, and employers. For far too long, insurance companies have hidden behind prior authorization requirements to cut costs and boost their bottom line, all at the expense of the patient, and the demand for reform is growing. Congress can help #FixPriorAuth by passing the Improving Seniors’  Timely Access to Care Act. Urge your legislators to take action.

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#TRUTHinRx

Indiscriminate drug price hikes saddle patients with higher medical costs, cause them to skip doses of their medications, split their pills, or force them to abandon treatment altogether. The #TRUTHinRx campaign was created to show the lack of transparency in drug pricing. Our strategy to reach audiences important to the AMA centered on an emotional appeal to collect impactful stories and provide an accessible call to action. Through sophisticated targeting and effective communication on social platforms, we created a space for patients, physicians and others to share their personal accounts and form a community.

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